Sales & Marketing Overview
The Sales and Marketing industry has continued to grow as we have
seen a steady increase in the number of mid to high level positions
in this area.
With the outcome of the Brexit vote, companies who are
exporting are reaping the rewards as there is an increase in sales from
outside NI and the UK due to the value of the pound. This has started
to entice more companies to employ sales people outside the UK as to
strengthen their brand and increase sales from further afield.
It will also remain vital to companies to make sure they are employing
the best sales force locally as competition in most markets is increasing.
We predict that the number of sales roles will remain high in 2017.
We have seen a large increase in the number of marketing roles and the
same trend continues- roles are becoming more digital based around
social media and CRM. Most roles still have a traditional element to them
with the events and tradeshow side of things. Some businesses are still
looking for candidates who can do both but these would be more junior
We predict that the growth will continue in 2017 as sales and marketing
go hand in hand and are the revenue generators for each business.