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Marketing Executive

Location Ballymoney, County Antrim
Sector
Job Type Permanent
Salary £18000 - £23000 per annum
Published 5 months ago
Start Date ASAP
Contact Alan Montgomery
Job Ref BA 011518_1541605479

Job Description

Do you have a passion for marketing and are keen to drive your career while driving sales, in a fast-paced environment? Grafton are delighted to be working with a market leading online retailer based in Ballymoney to add a Marketing executive to their ever growing marketing department.

Role: Marketing Executive

Location: Ballymoney

Full time

Permanent contract

Focus of the Role:

Managing marketing activities across one or more Division to continually drive sales through all channels in a creative way. Build brand awareness for own-brand and exclusive brands in the market. Reviewing campaign performance and striving to improve results through continuous improvement and taking a brave approach on campaign development.

Main duties:

  • Co-ordinating marketing campaigns with sales activities, thinking of creative ways to continually drive sales through all channels and across key brands
  • Building brand awareness and recognition of all brands and events but continuously prioritising own-brands and targeting key customer segments to help grow sales
  • Managing traditional marketing including print advertising, mailshots, promotional flyers and copywriting/proof-reading for a variety of audiences
  • Maintain brand integrity throughout all brands, both online and offline
  • Communicate effectively with other internal departments to ensure all relevant team members are informed of marketing objectives and activities
  • Create engaging promotions and campaigns for each brand or e-commerce site, implementing and creating artwork to promote these and improve conversion rate and sales
  • Work with social media and content creation team to create unique creative and videos to drive campaign success
  • Provide support for marketing events and exhibitions as required
  • Monitor PPC advertising including budget and return on investment
  • Secure Intellectual Property by gaining trademarks for the Group and challenging infringements
  • Reporting against monthly targets and tracking performance across brands, websites and channels. Analysing sales, analytics and promotion performance to help guide the marketing strategy for maximum return.
  • Oversee the management of all trade shows including negotiating contracts and sponsorships, stand graphics, promotional materials and internal operations and logistics are in place ahead of events
  • Organising seminars and events including email campaign, promotional invitations, advertisements and editorial, certificates, handouts and goody bags as well as promoting the sale of tickets for these events

Essential Criteria

  • Degree in Marketing or similar discipline
  • Minimum of 1 year's experience in a varied Marketing role
  • Broad experience in all areas of Marketing; digital, e-commerce and traditional and a variety of channels such as affiliates, social media, email marketing and print
  • Experience of Google Analytics
  • Strong analytical and project management skills
  • Strong organisational and communication skills
  • Strong business acumen with evidence of proven return on investment in previous campaigns
  • Confident and dynamic personality with the ability to think creatively and logically
  • Demonstrate strong IT skills, including excellent knowledge of all Microsoft packages
  • A keen eye for detail and 'can-do' attitude!

Desirable Criteria

  • Experience of working on variety website CMS
  • Experience of content creation for email, social media and affiliate marketing
  • Understanding of SEO techniques
  • Experience of monitoring PPC campaigns to maximise ROI
  • Creative eye for design and photoshop skills

If interested in this role, please attach your CV to the job and a member of the Grafton team will be in contact. Alternatively you can send your CV to amontgomery@graftonrecruitment.com

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