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Marketing Communications Officer

Location Belfast, County Antrim
Sector
Job Type Permanent
Salary £20000.00 - £30000.00 per annum
Published 4 months ago
Start Date ASAP
Contact Ross McConville
Job Ref RM402_1491915769

Job Description

Marketing Communications Officer

Grafton are recruiting for a Marketing Communications Officer on behalf of one our Belfast based clients. You will be responsible for local Marketing Communications (MarCom) for the company's brands. You will support local sales organisation reaching their financial goals by providing top class MarCom support to own organisation and dealer base for all applicable brands in line with the European communication strategy.

Responsibilities:

* Create annual media planning
* Contact person for media carriers
* Control media budget and negotiate with media contact person about media rates
* Implement media planning and control advertising placements
* Adjust adverts and banners for local use and secure compliance with brand guidelines
* Coordination of annual dealer conference
* Conduct regular evaluation reports of used materials and measure effectiveness
* Coordination of press releases for all new products including press photography
* Responsible that product information, dealer locations, news items are up to date and presented in an easy accessible format in line with Corporate guidelines on websites
* Maintain and contribute to local internet and social media activities- ensure regular posts, upload documents, news items, marketing material and all other relevant information for local version
* Update and maintain website CMS for brands
* Creation of e-Newsletters
* Support the coordination of in-store promotions like the development, production and distribution of high quality supporting materials, display material, up to date collateral material in close cooperation with European HQ
* Coordinate and control local Marcom budget
* Organise and execute direct (mail) communication
* Communicate towards the local organisation about regional materials and collect feedback and orders
* Adhere to brand guidelines and defined processes

Person Specification:

* Degree educated in Marketing Communication or similar study connected to communication
* 2 years' experience in a MarCom role
* Hands-on mentality, flexible, independent worker with creative drive, take initiative, open minded, organised, clear and open communicator
* Experience in or knowledge on campaign management, event planning, media planning and relation management, AtL/BtL advertising, social media
* Experience with DTP (Adobe Creative Suite 5.5 Illustrator, Photoshop, InDesign, Flash, Dreamweaver), affinity to the consumer electronics and home entertainment business would be advantageous
* Expected to travel to annual product launch and key country meetings which take place twice a year