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Marketing Executive

Location Belfast, County Antrim
Job Type Permanent
Salary Negotiable
Published about 2 years ago
Start Date ASAP
Contact Ross McConville
Job Ref RM194

Job Description

Marketing Executive

Grafton are recruiting on behalf of a market leading engineering company for a Marketing Executive. This is a fantastic opportunity to further your career with a forward thinking, dynamic company. You will provide full marketing support in the development and promotion of new and existing products and services.


* Development and production of marketing collateral, help target the right potential customers, research data, profiles, generate leads to meet present sales targets
* Competitor analysis
* Create good content, write copy (Letters, post cards, etc.)
* Development of e-marketing tools - email campaign, social media
* Understanding and communicating up to date information on the products and services
* Liaising with the sales team to pass on potential leads, checking that the necessary contact is then made by them and any requested action taken
* Generating new business
* Good understanding of internet marketing, post content on social media, Facebook adverts & Google Ad and Infusion Soft
* Up selling
* Identifying sales opportunities and leads
* Direct selling to the client
* Listening to customer requirements and presenting appropriately to make a sale
* Maintaining and developing relationships with potential and existing customers via telephone calls and emails
* Arranging meetings for the sales team with potential customers to prospect for new business
* Acting as a contact between company and its existing and potential markets
* Recording sales and order information and sending details to relevant departments
* Gaining a clear understanding of our customers' business and requirements
* Assisting the sales team with the completion of tender documents by post and online
* Maintaining a friendly and helpful attitude to clients, potential clients and staff and ensuring the Company is always presented in a positive manner
* Use of computer system in accordance with company procedures, including email
* Any other duties that may be requested

Person Specification:

* Experience of working in a similar role
* Degree qualification in Marketing or business related subject
* Demonstrable experience of working on simultaneous marketing projects to deadlines
* Excellent planning & organisational skills
* Ability to work to tight deadlines
* Excellent verbal and written communication & presentation skills
* Creative and imaginative
* Accurate with excellent attention to detail
* Ability to work on own initiative without supervision
* Strong organisational and administrative skills to prioritise, schedule, communicate and deliver on time
* Proficient in Microsoft packages

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