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Marketing Executive (Maternity Cover, 6-12 Months)

Location Belfast, County Antrim
Sector
Job Type Permanent
Salary £20000.00 - £30000.00 per annum
Published 10 months ago
Start Date ASAP
Contact Ross McConville
Job Ref RM332

Job Description

Marketing Executive (Maternity Cover, 6-12 Months)

Grafton are currently seeking to recruit a commercially focused Marketing Executive on behalf of a leading software company. You will make a key contribution to the Sales & Marketing function; generating leads, building brand awareness and helping the company to deliver customer growth targets. You will co-ordinate the delivery of the overall content strategy that supports objectives of the company.

Responsibilities:

* Create marketing content in the form of case studies, sales collateral, white papers, e-books, infographics, press releases, articles, video, blogs, presentations etc.
* Compile and distribute marketing information and deliver targeted campaigns via email, web, social and external sources using company's marketing automation tool
* Support the Marketing Team in increasing potential customer engagement through offline, online and social platforms
* Use customer information and market intelligence in the creation, promotion and delivery of content, events and campaigns
* Event organisation & co-ordination for a range of internal/external online and offline events
* Implement telephone, social media and internet research to enable planning and delivery of marketing content strategy
* Personal development and targeting
* Support the wider Marketing Team and Sales Team in all aspects of their work
* Any other reasonable duties as required by Management

Essential Criteria:

* A relevant degree or equivalent 3rd level qualification
* 2 years recent marketing experience in a fast paced B2B marketing team
* An understanding of software or technical solutions
* Experience of writing compelling content as part of an inbound marketing strategy
* Experience in implementing creative marketing campaigns that generate business objectives using both offline and online channels
* Adept in digital marketing including SEM, PPC and social media to generate leads
* Excellent written and verbal communication skills
* High level of computer literacy (Including Microsoft Office, CRM systems, relevant online content management and design tools)
* Currently holds the right to work in the UK (independently)

Desirable Criteria:

* Experience of marketing and/or communications in the technology industry
* A member of the Chartered Institute of Marketing (CIM) or Chartered Institute of Public Relations (CIPR)
* Experience of working with a marketing automation tool

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