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Marketing Manager

Location County Antrim, Northern Ireland
Sector
Job Type Permanent
Salary Negotiable
Published 2 months ago
Start Date ASAP
Contact Ross McConville
Job Ref RM491_1502114892

Job Description

Marketing Manager

The Category Marketing Manager (Hard Goods) is responsible for liaising with the Commercial team to drive the best bike and components trading activity through both the retail brands. This includes working closely with the commercial team to ensure that we have the best range and communicating this to customers, using insights to understand the customer and working with key stakeholders to ensure we drive both the best customer experience and category sales and profitability at all times.

Responsibilities:

  • Being the key marketing stakeholder in B&M seasonal range reviews by category - ensuring that company has the right products to meet the customer's needs, identifying opportunities and driving marketing plans, and working closely with team member to drive this
  • Taking responsibility for the Hard Goods contribution to the overall Integrated Marketing Plans
  • Working closely with the Campaign Managers, key brands and other key stakeholders to ensure all trading opportunities are maximised
  • Building an understanding of the customer, and working with stakeholders to develop and activate opportunities as a result
  • Working with the User Experience (UX) team to optimise the customer journeys for Hard Goods

Person Specification:

  • Degree, marketing qualification or equivalent
  • 2-3 years experience of working in a marketing role
  • Experience of planning and executing marketing campaigns
  • Strong presentation skills (written and verbal)
  • Strong influencing skills with evidence of managing key stakeholders effectively
  • Experience of working within the sports industry would be an advantage
  • Very commercially driven with revenue focus, budget and cost awareness
  • A highly analytical approach and the ability to propose and deliver effective campaigns based on evidence and insight
  • A creative eye and the ability to deliver innovative concepts
  • Capability to think and act globally
  • Ability to engage stakeholders at the highest level
  • Pro-active self starter and confident decision maker
  • Ability to re-prioritise to get the job done
  • The ability to work effectively and efficiently under pressure
  • Highly organised with the ability to manage constantly changing priorities
  • An enthusiastic and driven team player

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