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Senior Digital Marketing Executive

Location Belfast, County Antrim
Sector
Job Type Permanent
Salary Negotiable
Published 2 months ago
Start Date ASAP
Contact Ross McConville
Job Ref RM501_1503071204

Job Description

Senior Digital Marketing Executive

Grafton are recruiting for a Sales and Retention Senior Digital Marketing Executive for a leading utilities company. The Senior Digital Marketing Executive will develop relationships with internal and external stakeholders to create digital advertising campaigns, generate ideas for digital content and measure results against marketing and business KPIs.

Responsibilities:

* Management of company's digital and social media presence
* Growing the brand and managing the reputation of the company, engaging current customers and attracting new business
* Develop company's social media strategy, while supporting the day to day running of the social media accounts and digital marketing activities
* Delivering marketing and wider business results
* Communicating ideas, statistics and ROI for all digital and social campaigns
* interact and share ideas effectively with senior management, colleagues and third party agencies
* Any other duties role may involve

Essential Criteria:

* Extensive experience in managing social media for business (B2C audience preferred)
* Demonstrable experience in executing a digital marketing strategy to include content marketing and digital advertising
* Excellent copywriting skills, meticulous attention to detail and an eye for what stands out
* Excellent content ideation skills for written, imagery/graphical/video
* Experience in crisis management planning, creating an implementing communications plans for social and digital media
* Experience with web analytics and social management platforms including Google Analytics, HootSuite, Facebook Inisghts and Twitter Ads with the ability to report on key metrics relative to business KPIs and ROI
* Self motivated
* Creative and innovative
* Develops own plans, priorities and objectives to deliver goals
* Collaborates and works as part of a team
* A confident communicator in leading meetings and presenting ideas, statistics and results
* Takes an active interest in expanding knowledge of areas related to the role

Desirable Criteria:

* Financial management skills and ability to manage digital marketing budgets
* Digital marketing project management experience

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